Tuesday, January 03, 2006

Where's the business model

Not exactly about blogging, but neither is this blog 100%.

I'm also trying to cover online promotion and some ideas about business models.

To the extent that Blogs are far cheaper than a dime a dozen, they fit the "long tail model"
Those with just a few readers are the norm (many only one reader ... the author!)

The Long Tail: VC advice on finding the money in the Long Tail: "December 15, 2005
VC advice on finding the money in the Long Tail

David Hornik, a VC at August Capital who has been a good sounding board for me in my Long Tail research, has a long and thoughtful post on where the money in the Long Tail is. He's been pitched countless Long Tail business plans, and his conclusion after all this is the ones that make sense are not so much content creators as aggregators and filters:"

---
Chris's core thesis :
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.

0 Comments:

Post a Comment

<< Home