Piece on online ads
Survey piece from last June on how online shakes up MadAve.
Bottom line : tracking and accountablity ... know what's happening vs black box "trust me" model.
InformationWeek | Interactive Marketing | Web Ads Upend Industry Practices | June 13, 2005:
Interactive online ads have grown into a key component of marketing and branding campaigns, challenging television and radio for ad dollars
By Eileen Colkin Cuneo, TechWeb
InformationWeek
Jun 13, 2005 12:00 AM
Remember When all a company had to do to get surfers to click on banner ads was to make those ads jump and shake in their frames?"
Bottom line : tracking and accountablity ... know what's happening vs black box "trust me" model.
InformationWeek | Interactive Marketing | Web Ads Upend Industry Practices | June 13, 2005:
Interactive online ads have grown into a key component of marketing and branding campaigns, challenging television and radio for ad dollars
By Eileen Colkin Cuneo, TechWeb
InformationWeek
Jun 13, 2005 12:00 AM
Remember When all a company had to do to get surfers to click on banner ads was to make those ads jump and shake in their frames?"
posted by JTH at 1:31 PM
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