Minor revenue tool

For Bloggers, not big time, but maybe a few bucks of income stream.

Google's Shadow Payroll Is Not Such a Secret Anymore - New York Times:

"To that end, the company has refined the program significantly, with various features intended to attract more advertisers and publishers. For instance, as of late last year anyone who created a blog with Google's Blogger service was automatically enrolled in the AdSense program.

'Before that, it was quite painful to figure out,' said Gokul Rajaram, the business product manager for AdSense, 'so over the last few months we've seen a sharp uptick in bloggers using AdSense.'

For AdSense advertisers, some of the more significant improvements began last June, when Google started allowing marketers to select vast groups of sites on which to advertise, as Paramount Pictures did last year when it chose 100 small sites with hip-hop-oriented content to promote its movie 'Hustle & Flow.'"