Yet more from hugh on creating buzz
gapingvoid: wine pimping and jerry garcia:
Maybe more than creating buzz ?
Dropping a match on dry grasslands ?
"This is a guy whose desk is utterly drowning in press releases from every single wine company in the country, begging for his journo-love. And so far we've not written any press releases about the blog thing. We've not had the time.
He. Found. Us. Not the other way around. Do you know how rare that is in the wine business? Very.
So we told him we might meet for lunch or something in September. See what happens.
The trouble (actually, maybe 'trouble' isn't the right word) is that now the story is now moving too fast for the guys in the marketing department to keep up with. Including me.
In the wine business, you're used to spending two weeks handcrafting a one-page press release. Not to mention, spending months prior to that building other forms of expensive marketing collateral. Brochures, print ads, Power Point presentations and whatnot."
Maybe more than creating buzz ?
Dropping a match on dry grasslands ?
"This is a guy whose desk is utterly drowning in press releases from every single wine company in the country, begging for his journo-love. And so far we've not written any press releases about the blog thing. We've not had the time.
He. Found. Us. Not the other way around. Do you know how rare that is in the wine business? Very.
So we told him we might meet for lunch or something in September. See what happens.
The trouble (actually, maybe 'trouble' isn't the right word) is that now the story is now moving too fast for the guys in the marketing department to keep up with. Including me.
In the wine business, you're used to spending two weeks handcrafting a one-page press release. Not to mention, spending months prior to that building other forms of expensive marketing collateral. Brochures, print ads, Power Point presentations and whatnot."
posted by JTH at 8:43 PM
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