The Path to Profits - make it easy to use
Rules of Success - The Path of Least Resistance - Blog Maverick - www.blogmaverick.com _
Good stuff from Mark Cuban
While he's mostly focused on delivery of programming, broadcast vs net, he has points on making it easy for clients to find you and buy from you.
Clean interface works:
Google one upped Yahoo a few years ago by making it simple and easy to plug in a search and get results. Yahoo made us scan through their home page to make a search and often took us to directories and other intermediaries. Google was the path of least resistance for simple searches.
Be simple and easy:
In business, one of the challenges is making sure that your product is the easiest to experience and complete a sale.
I will give you another example. I buy a lot of consumer electronics. When I have a good idea what I want, or if it’s big and I don’t want to have to drag it from the store, I buy through Amazon.
Other times I like to shop and kill time and see what’s happening in the consumer electronics world. Two of the places I shop will let me take the product right to the checkout counter. That’s easy. Another, that I used to shop at, made me tell a clerk what I wanted, who in turn went to the inventory room. I then had to go to the sales line where they would meet me with the merchandise. Two lines. One or both was usually more than a few people deep. I don’t go back there any more. It might have been easier for them, but it was slow and painful for me.
Moral of the story, make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Be essential:
George and others seem to think that unlimited choice is the holy grail of TV. It’s not.
The reason it’s not, is that it’s too much work to page through an unlimited number of options. It’s too much work to have to think of what it is we might like to watch. We are afraid we might miss something that we really did want to watch. Put another way, its way too hard to shop for shows in a store where the aisles are endless. Its stressful and a lot of work. Which is exactly why when we channel surf, or when we surf the net, we all end up surfing the same 10, 15, 20 channels/sites over and over again. It’s the path of least resistance.
Connect:
It’s also why websites do anything they can to game the system on search engines to get top ranking. They know that no one is going to page through the thousands of results the search returned. Users will pick from the first page or they will pick one of the sponsored ads long before they choose to browse through even a couple pages.
(note - maybe via blogging?)
Good stuff from Mark Cuban
While he's mostly focused on delivery of programming, broadcast vs net, he has points on making it easy for clients to find you and buy from you.
Clean interface works:
Google one upped Yahoo a few years ago by making it simple and easy to plug in a search and get results. Yahoo made us scan through their home page to make a search and often took us to directories and other intermediaries. Google was the path of least resistance for simple searches.
Be simple and easy:
In business, one of the challenges is making sure that your product is the easiest to experience and complete a sale.
I will give you another example. I buy a lot of consumer electronics. When I have a good idea what I want, or if it’s big and I don’t want to have to drag it from the store, I buy through Amazon.
Other times I like to shop and kill time and see what’s happening in the consumer electronics world. Two of the places I shop will let me take the product right to the checkout counter. That’s easy. Another, that I used to shop at, made me tell a clerk what I wanted, who in turn went to the inventory room. I then had to go to the sales line where they would meet me with the merchandise. Two lines. One or both was usually more than a few people deep. I don’t go back there any more. It might have been easier for them, but it was slow and painful for me.
Moral of the story, make your product easier to buy than your competition, or you will find your customers buying from them, not you.
Be essential:
George and others seem to think that unlimited choice is the holy grail of TV. It’s not.
The reason it’s not, is that it’s too much work to page through an unlimited number of options. It’s too much work to have to think of what it is we might like to watch. We are afraid we might miss something that we really did want to watch. Put another way, its way too hard to shop for shows in a store where the aisles are endless. Its stressful and a lot of work. Which is exactly why when we channel surf, or when we surf the net, we all end up surfing the same 10, 15, 20 channels/sites over and over again. It’s the path of least resistance.
Connect:
It’s also why websites do anything they can to game the system on search engines to get top ranking. They know that no one is going to page through the thousands of results the search returned. Users will pick from the first page or they will pick one of the sponsored ads long before they choose to browse through even a couple pages.
(note - maybe via blogging?)
posted by JTH at 9:44 AM
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