Bloggers Buy ( or are more inclined to click)

For the Niche Film Audience, Studios Are Appealing by Blog - New York Times

While about film, the rules should apply to other products
More inclined to click-on
Likely because they are more tech-savvy

"Seth Godin, an author and speaker on marketing, said that Focus was 'clearly ahead of the curve' in seeking an audience based on online behavior. Mr. Godin cited a report from comScore Media Metrix, saying that blog readers visit almost twice as many Web pages as the average Internet user. 'We know that people visiting a blog are more likely to take action' he said, 'to click on a link or buy online.'

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