BW on Google's strengths
Google's Leap May Slow Rivals' Growth:
"Despite many studies indicating the near-parity of rival search technologies, changing searchers' habits is more difficult today than in the Web's early days, when surfers hopped from Yahoo to Excite to AltaVista and back. One familiar yet persistent reason for this loyalty is Google's spartan home page, which includes just 13 links or so -- less than a tenth of the number at MSN and Yahoo. 'People are on a mission when they come to a search site,' says Jared M. Spool, founding principal at researcher User Interface Engineering. 'The last thing they want to know is what's happening with Tom Cruise.'"
Also comments on references vs just links.
"Despite many studies indicating the near-parity of rival search technologies, changing searchers' habits is more difficult today than in the Web's early days, when surfers hopped from Yahoo to Excite to AltaVista and back. One familiar yet persistent reason for this loyalty is Google's spartan home page, which includes just 13 links or so -- less than a tenth of the number at MSN and Yahoo. 'People are on a mission when they come to a search site,' says Jared M. Spool, founding principal at researcher User Interface Engineering. 'The last thing they want to know is what's happening with Tom Cruise.'"
Also comments on references vs just links.
posted by JTH at 4:55 PM
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