Hugh (gapingvoid) on "Blogvertizing"

gapingvoid: blogvertising: "advertising is dead" reason #8647:

"I've been thinking hard about blogvertising for a while. I really like the business model. Why?

In a word- 'Overheads'.

1. A blogvertising capaign needs three things: an engaging blogger, an internet connection, and the cost of getting eyeballs in front of the homepage.

2. A traditional advertising campaign needs all sort of expensive stuff. Besides the expensive media and the insanely expensive production (they only REALLY want to sell you TV, let's stop kidding ourselves), it has to pay for an advertising agency, the agency's payroll (with all those lovely back-room jobs), the agency's rent on the fancy office in downtown Manhattan, the fancy designer furniture that fills the office etc etc.

3. The latter's final list is very long and all of it is insanely expensive. And unlike the blogvertising overheads, none of it is getting any cheaper.

There's another three points to consider:

1. There has to be authenticity and genuine alignment, or else it won't work. What the advertiser is doing and what I'm doing has to be somehow in sympatico, or else it's just like traditional advertising- useless, overpriced, interruptive, huckstering slush.

2. Juxtaposing my ideas with the advertiser's ideas inform both parties' agendae, so the whole becomes greater than the sum of its parts. Working with gapingvoid made English Cut more fertile, and vice versa. Same with Thingamy and Stormhoek with myself. Two plus two equals five etc.

3. This allows me to actually test The Hughtrain in real life, not just write about it in theory."