Blogs & Ego

Seth's Blog: I bet you think this post is about you
A bit from Seth Godin
I would term it about "voice"

"I think that blogging requires you to have a healthy respect for your opinions, as well as the generous desire to share them with others. That's not a negative social trait... If you don't respect your opinions, who will? And if you don't want to share the ideas you admire, you're being selfish, aren't you?"