The Red Couch: Stonyfield Farms Interview
The Red Couch: Stonyfield Farms Interview
Yet more from Shel and Scoble
Another succesfull company with multiple "voices"
7. What advice do you have for other small businesses who are considering blogging?
(1) Don’t bog down the blog with excessive policies and procedures. That’s the only reason Stonyfield’s have worked so well. We go with the flow and the rest of the company flows along.
(2) Develop a thick skin. Bloggers aren’t necessarily nice.
(3) Post often and be interesting. Readers are fickle.
(4) Be authentic. Do not use it as yet another public relations or advertising outlet. Write like a real person talks.
Yet more from Shel and Scoble
Another succesfull company with multiple "voices"
7. What advice do you have for other small businesses who are considering blogging?
(1) Don’t bog down the blog with excessive policies and procedures. That’s the only reason Stonyfield’s have worked so well. We go with the flow and the rest of the company flows along.
(2) Develop a thick skin. Bloggers aren’t necessarily nice.
(3) Post often and be interesting. Readers are fickle.
(4) Be authentic. Do not use it as yet another public relations or advertising outlet. Write like a real person talks.
posted by JTH at 10:38 PM
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