Kim Cameron's Identity Weblog on Blogging and Product Development

Kim Cameron's Identity Weblog

Thanks to Doc for the link.

Scobleizer
of MuSoft

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Scoble asks a question (re: RSS, "markets are relationships", etc):

"Here's my thesis: companies that have lots of bloggers will end up making better products, will end up having better marketing and PR, will end up making more profit at the end of the day, and will be more likely to have more than one "hit product" and will be more likely to last 100s of years.

"Do you agree? Why or why not?"
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Kim :

"Yes, i do agree --- though not because blogging is some revolutionary method of interaction, or because the world wide web lives by axioms of open-ness, or anything else like that. I agree because "markets are relationships" as a principle has held true since the bazaar, and still holds true (yes, i'm admitting to a belief in a fundamental - oh god, i'll say it - "human nature" )......RSS is an *evolutionary* step in that conversational relationship."

BTW- under scoble's lexicon, RSS sounds like it falls squarely in the realm of the product marketer/manager -- someone that tries to facilitate a feedback loop around the voice of the customer back into product development. THAT is what A)ensures better products B) results in better marketing and pr C)results in more profitability and D) gives a company a *chance* to last 100s of years....

...and i think that holds true for ALL companies all of the time - and analyst relations, core messaging, positioning, product marketing, rss, a sense of humor, etc - they ALL play into that.

....so, yes, i'm agreeing w/ Scoble - i'm just hinting that its time that we place blogging in a larger context (in terms of the "marketing" discussion).....

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Blogs as just another tool for the conversation