Can Papers End the Free Ride Online?
The New York Times > Business > Media & Advertising > Can Papers End the Free Ride Online?
The Times bemoans the shift towards online model
"Newspaper Web sites have been so popular that at some newspapers, including The New York Times, the number of people who read the paper online now surpasses the number who buy the print edition.
This migration of readers is beginning to transform the newspaper industry. Advertising revenue from online sites is booming and, while it accounts for only 2 percent or 3 percent of most newspapers' overall revenues, it is the fastest-growing source of revenue. And newspaper executives are watching anxiously as the number of online readers grows while the number of print readers declines. "
Well, can we say Jason Blair ?
The WSJ model is acceptable as it is a "trusted souce"
The conundrum is that news is a "business"
How to monetize content ?
"Most big papers are watching and waiting as they study the patterns of online readers. Analysts said that the growth in readers was slowing but that readers appeared to be spending more time on the Web sites.
"We're always looking at the issue," said Caroline Little, publisher of Washingtonpost.Newsweek Interactive, the online media subsidiary of The Washington Post Company. She said that the online registration process that most papers now require for use of their Web sites, while free, lays the groundwork for charging if papers decide to go that route.
"You're getting information from your users and you can target ads to your users, which is more efficient for advertisers," she said. "This has been a dipping of the toe in the water." "
Now : how to fit in the "About.com" purchase ?
The Times bemoans the shift towards online model
"Newspaper Web sites have been so popular that at some newspapers, including The New York Times, the number of people who read the paper online now surpasses the number who buy the print edition.
This migration of readers is beginning to transform the newspaper industry. Advertising revenue from online sites is booming and, while it accounts for only 2 percent or 3 percent of most newspapers' overall revenues, it is the fastest-growing source of revenue. And newspaper executives are watching anxiously as the number of online readers grows while the number of print readers declines. "
Well, can we say Jason Blair ?
The WSJ model is acceptable as it is a "trusted souce"
The conundrum is that news is a "business"
How to monetize content ?
"Most big papers are watching and waiting as they study the patterns of online readers. Analysts said that the growth in readers was slowing but that readers appeared to be spending more time on the Web sites.
"We're always looking at the issue," said Caroline Little, publisher of Washingtonpost.Newsweek Interactive, the online media subsidiary of The Washington Post Company. She said that the online registration process that most papers now require for use of their Web sites, while free, lays the groundwork for charging if papers decide to go that route.
"You're getting information from your users and you can target ads to your users, which is more efficient for advertisers," she said. "This has been a dipping of the toe in the water." "
Now : how to fit in the "About.com" purchase ?
posted by JTH at 8:11 AM
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