Saturday, March 12, 2005

Business Exec's Blog

InformationWeek > Business Bloggers > Look Who's Blogging > March 7, 2005

How five executives got blog religion and are using it to their professional and personal advantage.
By Jim Nash
InformationWeek

A new genre of self-expression is catching on with business and technology executives, and it has nothing to do with the next board meeting or industry speaking engagement. It's blogging, and even executives at the very top are doing it.

In this package, we profile five executives who see great advantages in blogging, despite potential legal, professional, and personal risks. One's a former CIO of Utah. Another runs a large Christian-book publishing company. There's also the CEO of an Internet-content provider, an IBM chief scientist, and Disney's engineering VP. Their motivations are straight Leadership 101, and they all offer insights into how blogging can be a valuable business tool.

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