The Times Company Acquires About.com for $410 Million

The New York Times pays $410 Million for bloggers

Thanks to John Robb for the line : 500 part time bloggers for $410 million in cash.  ;->

May work for the Times, we'll see

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Doc: Weblogs

A buying preposition 
  The New York Times Company is buying About.com for $410 million. The money paragraphs:
  By adding About's 22 million monthly users to the Times Company's 13 million monthly users - from The New York Times, The Boston Globe and more than 40 other Web sites - the company said it would have the 12th-largest presence on the Internet.
  "This scale is important as content companies compete for market share in readership and advertising," said Martin A. Nisenholtz, named by the Times Company yesterday as senior vice president for digital operations.
  Good read if you want to know where advertising fashion is going in the BigPub biz.