PPC Study
Study: Paid search to continue climbing | CNET News.com
Patterns to the NYTimes/About.com deal
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Paid search is expected to grow faster than any other sector of online advertising, increasing from $2.6 billion in 2004 to $5.5 billion in 2009, according to a new study.
In addition, the search market is expected to become more specialized, as search focuses more on specific categories, according to the study published last week by JupiterResearch. Specialized search in four categories--retail, financial services, media and entertainment, and travel--accounted for 79 percent of the paid search market in 2004, Jupiter said.
Paid search spending is high in these sectors because a significant portion of commerce in these areas has shifted online, the market researcher said. Jupiter predicted that the online travel market will grow from $54 billion in 2004 to $91 billion in 2009, for instance, and online shopping will grow from $66 billion in 2004 to $130 billion in 2009.
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Patterns to the NYTimes/About.com deal
---
Paid search is expected to grow faster than any other sector of online advertising, increasing from $2.6 billion in 2004 to $5.5 billion in 2009, according to a new study.
In addition, the search market is expected to become more specialized, as search focuses more on specific categories, according to the study published last week by JupiterResearch. Specialized search in four categories--retail, financial services, media and entertainment, and travel--accounted for 79 percent of the paid search market in 2004, Jupiter said.
Paid search spending is high in these sectors because a significant portion of commerce in these areas has shifted online, the market researcher said. Jupiter predicted that the online travel market will grow from $54 billion in 2004 to $91 billion in 2009, for instance, and online shopping will grow from $66 billion in 2004 to $130 billion in 2009.
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posted by JTH at 10:04 PM
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