John robb's older work on "GroupThink"

Yahoo! Groups : klogs

K-Logs : Knowledge Management Weblogs

John Robb referrs to
Red Couch as beomg a bit dated.
"Don't get me wrong, I am glad that Scoble and Shel are going to write a book that is a rehash of my two years of posts on how weblogs can be used to help your business.  You can see the posts for free on the Yahoo Group K-Logs (which was the group of 1,000 + early adopters that were interested in using blogs to reengineer their companies -- participants ranged from executives at the BBC to Motorola).  It includes lessons I learned helping companies install and apply weblogs to their solve their business needs.

The book is going to be something that the business world needs.

However, the book is an N-1 event.  It is the ultimate end game pay-off for the work that was done.  The book advance was massive and it is going to be marketed as one of the top business books of 2005.  There is going to be a lots of money made by the folks involved.  So, credit that Scoble is offering me at this point doesn't matter.  The "juice" and the options for the future thatDave mentions will have left the building."

But that's the nature of the publishing cycle.
It takes a while for ideas to sink in